Procreate’s anti-AI pledge attracts praise from digital creatives
Procreate CEO James Cuda has made his distaste for generative AI known. | Image: Procreate
Many Procreate users can breathe a sigh of relief now that the popular iPad illustration app has taken a definitive stance against generative AI. “We’re not going to be introducing any generative AI into our products,” Procreate CEO James Cuda said in a video posted to X. “I don’t like what’s happening to the industry, and I don’t like what it’s doing to artists.”
The creative community’s ire toward generative AI is driven by two main concerns: that AI models have been trained on their content without consent or compensation, and that widespread adoption of the technology will greatly reduce employment opportunities. Those concerns have driven some digital illustrators to seek out alternative solutions to apps that integrate generative…