Instagram is making views the primary metric for content
Illustration by Alex Castro / The Verge
Instagram is making “views” the primary metric across all of its formats, meaning that creators will be able to track the same metric across Reels, Stories, photos, and more. The change will roll out in the coming weeks, according to a post on Instagram’s creators account.
“Historically we’ve shown different metrics for Reels vs. other posts, but we want to evolve this so it’s easier to understand how your content is doing regardless of the format,” Instagram chief Adam Mosseri writes in a post. A view is different than reach, Mosseri says in an accompanying video, because the same person can view the same piece of content multiple…