EA Says AI Will Drive Microtransaction Sales, Help Games Get Made Faster; No Comment On Human Impact
Electronic Arts is a big believer in AI. CEO Andrew Wilsons said during a Morgan Stanley speaking event this week that AI could help lead to a number of efficiencies for the company that could help it to develop and release games faster, and make more money from them. Wilson gave this speech not long after the company laid off 670 people. Many have raised concerns that AI could negatively impact the people who make games and their jobs, but Wilson spent his speaking event talking up what he sees as the positives. He did not discuss how EA’s plans for AI could impact human jobs.
He said EA’s games are already using generative AI, adding that AI is “something we are embracing deeply.” He said big games take around 6-7 years to make, and EA’s ambition is to make the game development process more efficient.
Wilson went on to say that EA has conducted a study across all of its development processes and found that 60% of development processes have a “high feasibility” of being positively impacted by generative AI.