Disney CEO Pushes Back Against Idea Of Superhero Fatigue, Says Movies Just Weren’t Good Enough
Walt Disney CEO Bob Iger has pushed back against the idea of “superhero fatigue” being to blame for some of the company’s newest Marvel movies coming up short at the box office. Instead, Iger acknowledged that the company’s movies simply weren’t good enough to get people to spend money to go watch them in a theater.
“A lot of people think it’s audience fatigue; it’s not audience fatigue. They want great films. And if you build it great, they will come and there are countless examples of that,” he said at a Morgan Stanley speaking event this week (via THR). “Some are ours and some are others. Oppenheimer is a perfect example of that. Just a fantastic film.”
Iger went on to say that he believes Disney’s ability to “focus” and make fewer, better movies and TV shows will make all the difference. “We reduced the output of Marvel, both number of films they make, and the number of TV shows, and that really becomes critical, but I feel good about the team,” he said.