Coke. Vs Pepsi Movie In The Works
It’s hard to believe it hasn’t happened yet, but a Coke vs. Pepsi movie is finally in the works. According to Deadline, Sony Pictures has paid $1.5 million to acquire a pitch called “Cola Wars” that tells the story of Pepsi’s attempts to steal marketshare from the industry juggernaut, Coca-Cola.
The film will chronicle what was known as the “cola wars” of the 1980s when Coca-Cola and Pepsi duked it out for soda supremacy. The movie will include memorable events like when Michael Jackson got his hair caught on fire filming a Pepsi commercial and when Coca-Cola attempted to launch New Coke only to pull it off the market quickly after a huge backlash.
The Cola Wars script is being written by Jason Shuman and Ben Queen. Shuman is the co-creator and writer of the Apple TV+ series Acapulco. Queen wrote Cars 2 and Cars 3.