Xbox’s Strategy Doesn’t “Hinge On People Moving All-Digital” Says Phil Spencer
Physical media is slowly going the way of the dodo. But it appears that Xbox isn’t giving up on it just yet, despite having a disc-less console.
In an interview with Game File, Xbox boss Phil Spencer shared his thoughts on physical media by explaining that Xbox is “supportive of physical media, but we don’t have a need to drive that disproportionate to customer demand.”
“We ship games physically and digitally, and we’re really just following what the customers are doing. And I think our job in running Xbox is to deliver on the things that a majority of the customers want. And right now, a majority of our customers are buying games digitally.”