Apple’s reportedly slowing down Vision Pro production, for now
Photo by Vjeran Pavic / The Verge
A new report from The Information cites “multiple people” involved in making parts for Apple’s Vision Pro headset to say that production plans have been scaled back in recent months. This follows a Tim Cook interview published this weekend by WSJ. Magazine, where he said, “Obviously I’d like to sell more,” but acknowledged that “At $3,500, it’s not a mass-market product.”
That aligns with The Information’s previous report from this summer, saying Apple has shifted its strategy to focus on making a cheaper headset, which could ship as soon as next year.
According to the report, the company that does the final assembly of Vision Pro headsets has been warned production could wind down in November.
There are caveats, including that…