Threads knows it has an engagement bait problem
Illustration: The Verge
If you’ve noticed more engagement bait appearing across your Threads feed then you’re not alone — Meta is aware and looking at how to address the issue, according to Instagram boss Adam Mosseri. “We’ve seen an increase in engagement-bait on Threads and we’re working to get it under control,” Mosseri said on Threads in response to comments flagging the issue.
Engagement bait on Threads typically covers posts with banal questions or invites for open-ended discussions to encourage other users to interact. Because Threads, like Instagram, pushes users to see an algorithmic feed of posts by default, getting more interactions can snowball a simple post into virality.
When asked about comparisons between Threads and X in a recent Decoder…