Instagram’s ‘best practices’ tell creators how they should post
Illustration: Alex Castro / The Verge
Instagram is more explicitly telling content creators, businesses, and other users how they should be posting to the platform via a new feature called “best practices.”
The best practices hub is available for professional accounts on Instagram, and is accessible through the professional dashboard. The feature is marketed as an educational tool to help creators make engaging content, and the hub includes tips for making, sharing, and monetizing their videos and photos.
Some of the tips are fairly generic social media strategies, like “track long-term follower growth” and “consistently post more.” Others are more specific and could signal Instagram’s corporate priorities: a tip on my account, for example, tells me that Reels that are…