LG finally gets serious about the smart home
LG’s ThinQ ON hub is at the center of its new smart home efforts. | Photo by Jennifer Pattison Tuohy / The Verge
After years of being on the fringes of home automation, LG is now making a big play in the smart home. It has a shiny new multi-protocol hub, is opening its ThinQ platform to work with more smart home devices, and will soon allow other platforms to integrate its appliances into their ecosystems.
ThinQ’s shift from being solely an app to control LG appliances and electronics to becoming a competitor to smart home platforms like Samsung’s SmartThings and Apple Home has been spurred by the standardization of smart home connectivity through initiatives like Thread and Matter and the rapid development of artificial intelligence.
“Until now, the smart home was all about the connectivity of smart devices, but with the emergence of generative…