Take-Two Boss Says Call Of Duty On Game Pass Will Help Drive Memberships “For A Period Of Time”
Take-Two CEO Strauss Zelnick believes putting major “frontline” titles on a subscription service like Game Pass will no doubt help drive memberships, though he suggested this may only work for so long. In a new interview, Zelnick said Microsoft’s decision to put Black Ops 6 on Game Pass on day one “won’t affect” any decisions that Take-Two makes about its own games.
And why is that? “Because our decisions are rational,” he told GI.biz.
Zelnick added: “I think that offering a frontline title with a premium price in a subscription service, day-and-date, will push consumers to that subscription service for at least a period of time.”