Palworld Dev And Sony Are Teaming Up
Palworld developer Pocketpair has announced a new company called Palworld Entertainment Inc., a joint venture with Sony Music Entertainment to “expand and develop new businesses” related to the popular Pokemon-with-guns game.
In a press release, the companies said the aim of the joint venture is to expand the “commercial business endeavors” of Palworld, including merchandising efforts.
Pocketpair also announced that Palworld merchandise will be sold through the Aniplex Online store, with a product lineup to be announced later. The merch will debut and be sold for the first time at Pocketpair’s booth at the Bilibili World 2024 event this weekend in Shanghai, China.