Embracer Outlines Plans For AI And Acknowledges “Potential Risks”
Embracer Group has become just the latest video game company to discuss its plans for artificial intelligence. Like many others in the video game space, Embracer is optimistic about how AI can positively impact the game development process and has also stressed that its AI plans are being implemented to “empower” its workforce. As part of Embracer’s annual report (via Game Developer), the company said advancements to AI could “massively enhance game development by increasing resource efficiency, adding intelligent behaviors, personalization, and optimization to gameplay experiences.”
Using new AI technology could allow Embracer’s teams to create “more engaging and immersive experiences” that give players, among other things, a more “personalized” experience. AI may be able to help Embracer’s developers in the areas of speed, logistics, and planning, the company said.
Embracer went on to say that it is aware of the “potential risks” involved with AI as it relates to its human workforce. The company stressed, “Our aim is to empower our employees with AI applications.”