Hellblade 2 Is Getting Marketed Ahead Of Launch, Xbox Exec Insists Amid Criticism
Senua’s Saga: Hellblade II releases on May 21, and some people online have criticized Xbox for not doing enough–in their eyes–to promote the game ahead of launch. Aaron Greenberg, a longtime marketing executive for Xbox, has responded to this, saying a global paid media campaign for the game just began on May 8.
This promotional campaign is live now on YouTube, HBO/Max, Facebook, Instagram, Reddit, Samsung, and more. Additionally, Xbox is hosting a “creator event” to help promote the game right now in Iceland.
Greenberg said Microsoft has more promotional activities in the works for Hellblade II, including ads for the game in movie theaters, with particular brands, and via Amazon’s Fire TV platform, among other places.