Fandom Study Reveals Entertainment Fans Are “Switching” To Gaming In Big Numbers
GameSpot parent company Fandom has released the results of its latest “Inside Entertainment” study that digs into the statistics and trends of people who love video games and entertainment in general. In particular, this newest study shines a light on “switchers,” which are those who are shifting away from watching movies and binging TV shows to play games.
The study found the No. 1 activity that entertainment fans are “switching” to is gaming, at 59%. Beyond gaming, the “switchers” are spending time reading (56%), scrolling through social media (47%), and doing personal hobbies (37%). Given the big numbers for reading specifically, the Inside Entertainment study suggests there may be an opportunity for companies to leverage this by book-to-game or book-to-film adaptations.
Gaming and TV/movies are synergistic, the study found. Watching TV and movies is the No. 1 activity that gamers shift to when taking a break from gaming, the study found. “These industries are inevitably intertwined and could benefit from joint endeavors or conquest/win-back strategies,” the study said.