Monopoly Go Spent Almost $500 Million On Marketing, More Than Spider-Man 2’s Dev Budget
Monopoly Go, a single-player mobile board game, launched on April 11, 2023. Since then it has made over 2 billion dollars, been downloaded 100+ million times, and become one of the most popular digital games on the planet. But to reach this point, Scopely, the studio behind the hit game, has spent nearly $500 million…