More Netflix Price Hikes Are Likely On The Way
Netflix is likely to continue to incrementally increase the prices of its subscription plans, the streaming giant has shared in a letter to shareholders. The detail was revealed as part of the company’s fourth quarter results, where it shared more details on its future plans around monetization.
Overall, Netflix says it aims to provide “a range of prices and plans to meet a wide range of needs,” and calls its lower-tier prices “highly competitive.” It looks like future price hikes are on the horizon, with Netflix adding: “as we invest in and improve Netflix, we’ll occasionally ask our members to pay a little extra to reflect those improvements.”
This isn’t unexpected, of course, with Netflix having upped its prices multiple times in the last few years, most recently in October last year. The investor letter also speaks on Netflix’s plan for ads, which seems to have worked out well for the company since it first introduced ad-supported plans a little over a year ago.