AMC Never Anticipated The Dune Popcorn Bucket Craze
AMC created a special popcorn bucket for Dune: Part II, and it generated quite a stir online. AMC chief content officer Elizabeth Frank now says the response to the bucket, which was so popular that it inspired a Saturday Night Live skit, surprised her.
“We would have never imagined the Dune thing. We would have never created it knowing it would be celebrated or mocked,” Frank told Variety.
Frank went on to say that Saturday Night Live’s spoof of the popcorn bucket was “absolutely” a seal of approval for the Dune popcorn bucket. “You couldn’t make it happen if you wanted to. It wouldn’t be fair to pull our creative talent aside to say, ‘We hope it makes SNL,” Frank said.